Veronica "Fox" Grijalva

There is a lack of opportunity for creatives to showcase their work in El Paso, resulting in many leaving or having to travel to showcase their work.

In my last semester of college in 2019, I decided to combat that and begin my entrepreneurial career. I created the Desert Gems Coloring Gallery - a coloring book that included original drawings by local artists, including myself.

I moved on to coordinating events for local talents like musicians and performers by organizing small art markets, showcases, and a variety of social events.

In 2021, I started managing a venue that had a 3,000 sq ft gallery and about a 7,000 sq ft space where studios were leased to a variety of artists to practice their crafts, known as Toma Gallery and Studios. I eventually became the co-owner, and with the help of my associates, we held a different social event every single weekend. From poetry and art showcases to independent film showings, to theater plays. 

When this venture ran its course in 2023, I took time to recoup, and found my way back to helping my community in a new way - permanent makeup!

I'm a self-taught artist based in El Paso, Tx. 

Collection "Poder Es Poder" debuted in El Paso, Tx. July - August 2025 at the Esperanza Acosta Moreno Branch Library, 12480 Pebble Hills, El Paso,Tx. 79938

Displayed at Art Prize 2025 in September - October in Grand Rapids, Michigan at the Hermitage at Diamond venue, curated by the VEIL collective.

Check out the instagram pages to keep up with the most recent work!

Check out my original paintings below, available for purchase or lease. Please contact me for information.